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Crest Wins Allure 2020 Best of Beauty Award for Teeth Whitening

Crest has proudly earned the Allure Best of Beauty Award 2020 in the teeth whitening category, thanks to the outstanding performance of the Crest 3DWhitestrips Original LED Whitening Kit. This recognition highlights Crest’s long-standing commitment to innovation and effectiveness in dental care.

The award-winning whitening kit pairs Crest 3DWhitestrips Glamorous White with an LED Accelerator Light, delivering professional-level whitening results at home. With just 30 minutes a day over 14 treatments, the system is designed to visibly reduce over a decade of deep-set stains, helping users achieve a noticeably brighter smile with confidence.

Since their launch in 1996, the Allure Best of Beauty Awards have become one of the most trusted benchmarks in the beauty industry. Allure’s editorial team rigorously evaluates thousands of products each year—across mass and prestige categories—to identify those that truly stand out in quality, innovation, and performance. Being selected as the best teeth whitening product places Crest among the top-performing beauty brands worldwide.

Crest has been a pioneer in teeth whitening for many years and continues to push the category forward. In a recent update, the Crest 3DWhitestrips lineup was enhanced with Advanced Seal™ Technology, ensuring a secure, slip-resistant fit that stays in place during use. The formula uses the same enamel-safe whitening ingredients trusted by dental professionals, delivering powerful results without compromising comfort.

At Crest, the belief is simple: a bright smile creates a strong first impression. With Crest 3DWhitestrips, achieving a whiter, more radiant smile has never been more accessible.